• BASED Hair Clay product for men - matte finish strong hold styling clay
  • BASED Hair Clay benefits - instant texture volume, strong hold, matte finish, 100% natural ingredients
  • BASED Hair Clay vs other hair clays comparison - natural ingredients, hydrating, no toxic chemicals
  • BASED Hair Clay key ingredients - beeswax, kaolin clay, bentonite clay, shea butter for natural hold
  • BASED Hair Clay before and after results - instant texture and volume for straight flat hair
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Hair Clay

Hair Clay

  • Transforms Flat Hair—Instant Volume & Texture
  • Precision Spray, Zero Mess
  • Premium Non-Toxic Ingredients
BEST FOR:
Icon for hair type — straight to wavy hair Straight to Wavy Hair Icon for hair length — 0 to 4 inches 0–4 inches
Order within 1h48m for FREE shipping!
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Standard Delivery
FREE

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Express Delivery
FREE on orders over $120+

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+1 Sold Every 60 Seconds

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Say Goodbye to Flat, Lifeless Hair.

Full, Natural Texture in Seconds.

Join 1,000,000+ Who've Switched to BASED.

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Instant Volume & Texture

Transform flat hair in 30 seconds.

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Precision Spray, Zero Mess

No shaker, no white residue everywhere.

BASED hormone safe formula icon
Scalp & Hormone Safe

Gentle formula with no irritation or disruption.

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5 Clean & Healthy Ingredients

100% non-toxic, with no endocrine disruptors.

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Weightless Formula

Perfect styling without weighing down hair.

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Strong Hold — Lasts Up to 24 Hours

Holds well without becoming too stiff.

Man applying BASED Texture Powder for instant volume and texture
TRANSFORM YOURSELF NOW
BASED checkmark icon Express Delivery — 2–5 Days
BASED checkmark icon 100% Satisfaction Guarantee — 60 Days

Key Ingredients

SIMPLE, EFFECTIVE, BASED

Silica Silylate

Instantly boosts volume and texture without weighing hair down.

Rice Powder

Enhances hair texture while keeping the hair soft and healthy.

Arrowroot Powder

Absorbs excess oil so hair stays textured and matte all day.

Mica

Provides a matte texture for a natural, effortless finish.

No Compromises Icon No Compromises
Ikon för 100% naturligt 100% Natural
Endocrine-Disruptor Free Icon Zero Endocrine Disruptors
Icon Made in the USA Made in the USA
TRANSFORM YOURSELF NOW
Checkmark Icon Express Delivery— 2–5 Days
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+1'000'000 MEN HAVE SWITCHED TO BASED

Join the BASED Revolution

Listen to the men who have improved their confidence and wellbeing by choosing BASED.

★★★★★ +45,837 Reviews
Customer review from Manuel Enrique about BASED haircare products
★★★★★

MY HAIR HAS NEVER BEEN THIS HEALTHY

"My curls have never been this well-defined since I started using BASED. There’s no other brand like BASED that combines natural, non-toxic ingredients — and actually delivers real results."

Manuel Enrique Verified icon +5.6M Followers
Customer review from Liam about BASED haircare products
★★★★★

BASED HAS REVIVED MY HAIR

"My hair was extremely damaged. BASED repaired everything, and my hair has never been this healthy and strong."

Alim Verified Icon +3.5M Followers
Customer review from Elijah Forcier about BASED haircare products
★★★★★

THE BEST I’VE EVER USED

"As a hairdresser, I’ve tested over 30 haircare products. Nothing comes close to BASED — and it’s 100% natural."

Elijah Forcier Verified icon +1.2M Followers

How to Use

From Flat to Textured in Seconds.

Before using BASED texturising spray – flat hair BEFORE
Applying BASED texturising spray to the hair SPRAY, DISTRIBUTE AND STYLE
After using BASED texturising spray – volume and texture AFTER
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Precision Spray

Icon for strong hold up to 12 hours

Strong Hold +12H

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Weightless Feel

TRANSFORM YOURSELF NOW
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Express Delivery 2–5 Days

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100% Satisfaction Guarantee

Why Choose
BASED?		 BASED logotyp

BASED

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Paraben-Free
Utan sulfater
Phthalate-Free
Full transparens om ingredienser
Free from endocrine-disrupting ingredients
Made in the USA